Quiz Start Time: 07:14 PM Time Left 13
sec(s)
Question # 1 of 15 ( Start time: 07:14:13 PM ) Total Marks: 1
Which one of the following statement is not include in marketing process
Select correct option:
Analyzing marketing opportunities
Selecting target market
Company's mission statement
Developing marketing mix
Quiz Start Time: 07:14 PM Time Left 86
sec(s)
Question # 2 of 15 ( Start time: 07:15:39 PM ) Total Marks: 1
Low consumer involvement in purchase but significant perceived brand difference comes in which type of buying behavior.
Select correct option:
Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behavior
Variety-seeking buying behavior
Quiz Start Time: 07:14 PM Time Left 89
sec(s)
Question # 3 of 15 ( Start time: 07:16:47 PM ) Total Marks: 1
Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following?
Select correct option:
Component parts
Consumable supplies
Assembly components
Process materials
Quiz Start Time: 07:14 PM Time Left 89
sec(s)
Question # 4 of 15 ( Start time: 07:18:13 PM ) Total Marks: 1
Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary sometimes called a middleman, who perform which of the following function?
Select correct option:
Always sells products to wholesalers
Links producers to the ultimate users of the products
Always sells products to retailers
Does not take title to products
Quiz Start Time: 07:14 PM Time Left 89
sec(s)
Question # 5 of 15 ( Start time: 07:19:24 PM ) Total Marks: 1
Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need refers to which one of the following concepts?
Select correct option:
Product
Price
Place
Promotion
Quiz Start Time: 07:14 PM Time Left 89
sec(s)
Question # 6 of 15 ( Start time: 07:20:35 PM ) Total Marks: 1
During shopping in a market, a girl sees a new diet cola. She picks up a six-pack to take home and try. This purchase is indicative of which one of the following decision making?
Select correct option:
Low-involvement
High-involvement
Enduring
Perceived
Quiz Start Time: 07:14 PM Time Left 88
sec(s)
Question # 7 of 15 ( Start time: 07:22:03 PM ) Total Marks: 1
"Value pricing" means setting a fair price for a marketing mix that gives the target market superior customer value.
Select correct option:
True
False
Quiz Start Time: 07:14 PM Time Left 87
sec(s)
Question # 8 of 15 ( Start time: 07:23:29 PM ) Total Marks: 1
Product elimination can BEST be described as the process of deleting a product from the product mix when it:
Select correct option:
Is perceived as a failure by top management
Increases production costs and decreases profits
No longer responds to promotional efforts
No longer satisfies a sufficient number of customers
Quiz Start Time: 07:14 PM Time Left 88
sec(s)
Question # 9 of 15 ( Start time: 07:24:53 PM ) Total Marks: 1
Which one of the following is NOT a part of marketing channel firms (intermediaries)?
Select correct option:
Physical distribution firm
Marketing service agency
Financial intermediary
Stock exchange
Quiz Start Time: 07:14 PM Time Left 89
sec(s)
Question # 10 of 15 ( Start time: 07:26:26 PM ) Total Marks: 1
Which of the human wants are backed by buying power?
Select correct option:
Needs
Wants
Demands
Exchange
Quiz Start Time: 07:14 PM Time Left 89
sec(s)
Question # 12 of 15 ( Start time: 07:28:43 PM ) Total Marks: 1
All of the following are the stages involved in the consumer adoption process EXCEPT:
Select correct option:
Desire
Awareness
Interest
Trial
Quiz Start Time: 07:14 PM Time Left 83
sec(s)
Question # 13 of 15 ( Start time: 07:29:50 PM ) Total Marks: 1
Specifications of a product relate to which of the following?
Select correct option:
Physical characteristics and level of quality
Financing available with the product
Types of competitors offering a similar product
Price of a product offering to customer
Quiz Start Time: 07:14 PM Time Left 87
sec(s)
Question # 14 of 15 ( Start time: 07:31:22 PM ) Total Marks: 1
At which stage personal or difficult questions should be asked in a questionnaire?
Select correct option:
In beginning
In the middle
In the last
At any point in time
Quiz Start Time: 07:14 PM Time Left 88
sec(s)
Question # 15 of 15 ( Start time: 07:32:43 PM ) Total Marks: 1
Which of the following phase of marketing research process is considered MOST expensive and subject to error?
Select correct option:
Exploratory research
Hypothesis
Data collection
Data validation
From: ibrar ali <ibrar.mibrar@gmail.com>
Date: Thu, Jan 6, 2011 at 6:15 PM
Subject: [:::::> MCS-MIT <:::::] mgt301 quiz
To: mcs-mit@googlegroups.com
Cc: vu-study-corner@googlegroups.com, vu_askari@googlegroups.com, vuzs@googlegroups.com
today quiz
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