MGT301 - Principles of Marketing
Quiz # 1
Solved By Afaaq
Start Date Apr 26, 2011 12:00 AM
End Date Apr 28, 2011 11:59 PM
Total Marks 15
Question # 1 of 15 ( Start time: 02:49:21 PM ) Total Marks: 1
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?
Select correct option:
Target audience
Segmentation
Target market
Focus group
Question # 2 of 15 ( Start time: 02:50:50 PM ) Total Marks: 1
A company division, a product line within a division, or sometimes a single product or brand refers to which one of the following concepts?
Select correct option:
A market
The BCG
An SBU
An initiator
Question # 3 of 15 ( Start time: 02:51:55 PM ) Total Marks: 1
The BCG growth-share matrix classifies which of the following four types of SBUs?
Select correct option:
Product; price; promotion; placement
Sales; market share; price; promotion
Stars; cash cows; question marks; dogs
Planning; organizing; leading; controlling
Question # 4 of 15 ( Start time: 02:52:09 PM ) Total Marks: 1
ABC Company is identifying and developing new markets for its current product. ABC Company is exploring possibilities for which of the following strategies?
Select correct option:
Product development
Market penetration
Diversification
Market development
Question # 5 of 15 ( Start time: 02:52:43 PM ) Total Marks: 1
What can be offered to a market to satisfy a need or want?
Select correct option:
Service
Customer value
Product
Quality
Question # 6 of 15 ( Start time: 02:53:31 PM ) Total Marks: 1
How many forces are in a Porter's model of competition?
Select correct option:
Three
Four
Five
Six
Question # 7 of 15 ( Start time: 02:54:40 PM ) Total Marks: 1
Which one of the following is not the component of micro environment?
Select correct option:
Suppliers
Competitors
Political
Intermediaries
Question # 8 of 15 ( Start time: 02:55:09 PM ) Total Marks: 1
If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Select correct option:
Focus groups
Mail surveys
Personal interviews
Observation
Question # 9 of 15 ( Start time: 02:56:35 PM ) Total Marks: 1
Marketing strategies are developed on the basis of which of the following?
Select correct option:
Opportunities
Strength
Threats
Weakness
Question # 10 of 15 ( Start time: 02:57:30 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Question # 11 of 15 ( Start time: 02:57:49 PM ) Total Marks: 1
Publics--carry news, features, and editorial opinions refers to which of the following publics?
Select correct option:
Financial publics
Media publics
Government publics
Citizen-action publics
Question # 12 of 15 ( Start time: 02:58:15 PM ) Total Marks: 1
Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?
Select correct option:
Natural environment
Political environment
Societal environment
Cultural environment
Question # 13 of 15 ( Start time: 02:58:54 PM ) Total Marks: 1
Which public take developments into account on larger scale?
Select correct option:
Financial publics
Media publics
Government publics
Citizen-action publics
Question # 14 of 15 ( Start time: 03:00:01 PM ) Total Marks: 1
Observers have noted a shift from a "me-society" to a "we-society." Which of the following statement reflect this statement?
Select correct option:
People's views of themselves
People's views of others
People's views of organizations
People's views of society
Question # 15 of 15 ( Start time: 03:00:27 PM ) Total Marks: 1
All of the following options are the part of 4 Cs EXCEPT:
Select correct option:
Care
Choice
Community
Culture
Remember Me In Your Prayers
Best regard's
Muhammad Afaaq
MBA 4th (Final Semester) Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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