Tuesday, December 28, 2010

[discussion_vu] MKT501 Online Quiz#3...Lecture# 1 to 27...Quiz#1 Solved....

Dear Fellow Students...
MKT501 Online Quiz#3...Lecture# 1 to 27...Quiz#1 Solved....

Question # 1 of 15 ( Start time: 05:09:43 AM )  Total Marks: 1 

Idea-reducing stage of new product development process is called: 

Select correct option: 

 

 Concept development

 Product concept

 Idea screening

 Idea generation

 

Question # 2 of 15 ( Start time: 05:09:58 AM )  Total Marks: 1 

A brand which is created and owned by a reseller of a product or service is known as: 

Select correct option: 

 

 Co-brand

 Private brand

 Manufacturer's brand

 Licensed brand

 

Question # 3 of 15 ( Start time: 05:10:16 AM )  Total Marks: 1 

In BCG matrix, products with low market share and low market growth are referred to as: 

Select correct option: 

 

 Dogs

 Question marks

 Cash cows

 Stars

 

Question # 4 of 15 ( Start time: 05:11:20 AM )  Total Marks: 1 

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? 

Select correct option: 

 

 Introduction

 Growth

 Maturity

 Decline

 

Question # 5 of 15 ( Start time: 05:11:36 AM )  Total Marks: 1 

Which of the following is used to test the customer preference about the new product design? 

Select correct option: 

 

 Concept testing

 Conjoint analysis

 Beta testing

 Business Analysis

 

Question # 6 of 15 ( Start time: 05:11:51 AM )  Total Marks: 1 

Identify which of the following is an aggressive strategy. 

Select correct option: 

 

 Intensification

 Diversification

 Harvesting

 Vertical integration

 

Question # 7 of 15 ( Start time: 05:12:07 AM )  Total Marks: 1 

Which of the following are the costs that do not vary with production or sales level? 

Select correct option: 

 

 Fixed cost

 Variable cost

 Target cost

 Total cost

 

Question # 8 of 15 ( Start time: 05:13:07 AM )  Total Marks: 1 

All of the following are reasons, people will buy a premium priced product, EXCEPT: 

Select correct option: 

 

 Self-interest

 Flawless performance

 Sign of self-worth

 Indication of good quality

 

Question # 9 of 15 ( Start time: 05:13:24 AM )  Total Marks: 1 

Which of the following can be used to improve the customer's viewpoint about firm's products and services? 

Select correct option: 

 

 Experiential innovation

 Customer  interface

 Experiential world of customers

 Building experiential platform

 

Question # 10 of 15 ( Start time: 05:13:39 AM )  Total Marks: 1 

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? 

Select correct option: 

 

 50

 100

 150

 200

 

Question # 11 of 15 ( Start time: 05:14:20 AM )  Total Marks: 1 

For which of the following price wars are good in the short run? 

Select correct option: 

 

 Retailers

 Competitors

 Customers

 Companies

 

Question # 12 of 15 ( Start time: 05:15:27 AM )  Total Marks: 1 

Which of the following is the first step in the new product development process? 

Select correct option: 

 

 Idea generation

 Idea development

 Idea screening

 Idea testing

 

Question # 13 of 15 ( Start time: 05:15:42 AM )  Total Marks: 1 

Warehousing facility to channel members is an example of: 

Select correct option: 

 

 Seasonal discount

 Trade discount

 Quantity discount

 Cash discount

 

Question # 14 of 15 ( Start time: 05:16:57 AM )  Total Marks: 1 

Tight cost control is associated with which of the following strategy? 

Select correct option: 

 

 Market segmentation strategy

 Market dominance strategy

 Differentiation strategy

 Cost leadership strategy

 

Question # 15 of 15 ( Start time: 05:17:13 AM )  Total Marks: 1 

Which of the following gives the exact position of a company's product with respect to market? 

Select correct option: 

 

 Market analysis

 Consumer analysis

 Macro analysis

 Micro analysis


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