Question#1 (me and my friend paper)
When we are going to buy something from the market, it happens to our self that we buy things irrationally. How would you comment on this situation by keeping in view the model of Herbit Simon?
Question#2
Suppose a new detergent has been introduced in the market. List down the stages after which it will enter in the customer buying preference list?
Question#3
Johnson & Johnson best known for its range of baby care products, has launched its campaign supported by ads on electronic media (TVC) for its Brand "Clear & Clear". Why Johnson & Johnson preferred this media for its campaign?
Question#4
What is the important of distribution channels and how channel member's ads value to a channel?
Question#5
A Multinational fast food restaurant is interested to enter in Pakistani market. In your opinion, what distribution channels will be suitable for it here in Pakistan?
Question#6
It has become a great practice now a day to place. The ads on the roadside on the buses and on the bus stop. How would you critically analyze this type of advertisement?
Question#7
How retailers use technology for improving their efficiency?
Question#8
For what purposes market research can be used?
Question#9
What happens when you company does not train your sales manager?
Question#10
Explain the concept of loss leader with the help of an example?
Qestion#11
You are working as a sales manager in an organization where Sales Force Automation system is used. You want to check the productivity f your sales force, how will you check the productivity of sales force using Sales force Automation System?
Question#12
What do you understand by retail pricing? Describe any two strategies used by the retailers in setting prices?
Some New MCQs which I remember in my Paper are…
Which of the following not part of Marcom?
Message
Market
Media
Money
Which of the following is applied or limited Time?
Advertising
Sales promotion
Personal Selling
Publicity
What is the Other name of Local Shops?
Brick and Mortar
Super Store
Specialty Store
Click and Click
_______ means the process of converting vague mental images into definable concepts
Operationalization
Conceptualization
Reliability
Validity
Sources contracts and other Purchasing decisions are?
Strategic activities
Tactical Activities
Operational Activities
Functional Activities
The concept that a given operationlzed construct will yield the same result if re-measured is related which one the following?
Validity
Reliability
Normality
Accessibility
Word association, sentences completion, story completion are part of which of the following qualitative research?
Projective techniques
Symbolic analysis
Focus group
Depth Interview
A(an) ________ consists of individual and organization who are interested & willing to buy a particular product to obtain benefit that will satisfy a specific needs and wants?
Market
Focus Group
Segments
Buying Agency
The want satisfying power of the product are its?
Desire
Need
Utility
Motive
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| MBA -III (Finance Group) |
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جزاكم الله خيرا وأحسن الجزاء في الدنيا والأخرة
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